Colors in Advertising: How to Accentuate Your Brand With Colors

My colleague and I once walked into a store and noticed a blue-colored bread
package that stood out among the rest. However, we couldn’t get past the color,
so we didn’t even give the bread a chance.
That’s how color influences consumer perception! Before people interact with
your brand’s content, they’re already forming an opinion based on your color
palette.
So, how do you choose the right colors for your brand? Let’s dive in!

What Different Colors Say About Your Brand
Food & Appetite
● Red: Stimulates hunger, passion, and energy (Think Indomie, Coca-Cola,
and KFC!)
● Yellow: Warm, cheerful, and inviting (Used by Maggi, McDonald’s, and
Gala!)
● Orange: Excitement and creativity (Seen in Fanta, Hollandia, and fruit juice
brands!)
● Brown → Earthy, rich, and natural (Perfect for Milo, Bournvita, and coffee
brands!)
Nature & Plants
● Green → Growth, freshness, and sustainability (Used by Nestlé, Green
Africa, and agricultural brands!)
● Brown → Stability and organic feel (Common in natural product packaging
like Olam Nigeria!)
Water & The Sea
● Blue: Trust, calm, and purity (Seen in bottled water brands like Eva,
Aquafina, and Nestlé Pure Life!)
● Turquoise: Refreshing and tropical (Great for beach resorts and tourism
brands!)
Luxury & Elegance
● Black: Prestige, power, and exclusivity (Used by luxury brands like Moët &
Chandon, David Wej, and Glo!)
● Gold: Success and wealth (Seen in Hennessy and high-end fashion
brands!)
Energy & Entertainment
● Red & Orange: Fun and excitement (Used by entertainment brands like
Airtel, DSTV, and Soundcity!)
● Purple: Creativity and royalty (Common in beauty and artistic brands!)
Know Your Audience & Industry
Your color choices should match your brand’s industry and audience
expectations. A law firm using bright pink? Not the best idea. But for a beauty
brand? Absolutely!
Keep It Simple & Consistent
Major brands stick to 2-3 core colors for a strong brand identity. Use them
consistently across your logo, website, social media, and marketing materials for
maximum recognition.
Test & Tweak
Colors can have different meanings across cultures. Always test your brand
colors with your target audience to ensure the right emotional response.
Choosing the right colors is not just about aesthetics, it’s about psychology, brand
positioning, and marketing strategy. When used effectively, color can make your
brand appeal to the eye and emotion, then influence buying decisions!